DALLAS—Top natural intimates manufacturer, Sliquid announced they have received five nominations for the 10th Annual AVN “O” Awards.
Sliquid’s nominations are for Ride BodyWorx Stroke Oil and Buck Angel’s T-Lube, both for Outstanding Lubricant, Sliquid Soak Bubble Bath for Outstanding Body & Skin Care Line, Shine by Sliquid-Toy Cleaner for Outstanding Accessory, and Sliquid 101 for Outstanding Marketing Campaign.
“Receiving five nominations in four different categories is an honor. We are proud to have Buck Angels T-Lube, the first of it’s kind in the marketplace, recognized by our peers in the industry. The partnership with Buck was a natural fit and we are happy to share this honor with him,” said Dean Elliott, Sliquid founder and CEO.
Sliquid is making waves in the lubricant category with not one but two nominations. Ride BodyWorx Stroke Oil is a super slick, proprietary blend of hand-selected nut and seed oils that is infused with mango and she butter, and silicone. Buck Angel’s T-Lube is an aloe vera and carrageenan based personal lubricant and moisturizer, and is the first Sliquid product designed for trans men’s daily use, however, doubles as a personal lubricant for all intimate activity. Created for those trans men who are experiencing regular or periodic dryness due to testosterone replacement therapy, or any other reason, T-Lube will provide long lasting, natural comfort throughout the day night.
Sliquid Soak is a luxurious, all-natural bubble bath that is nominated for Outstanding Body & Skin Care Line. Soak is infused with natural sea salt, mango and shea butters, as well as decadent cherry blossom and lemon essential oils that create two distinct experiences. Also nominated this year is Sliquid’s organic Shine Toy Cleaner. This certified-organic toy cleanser is infused with body- and nature-safe cleansing agents like tea tree oil and castor oil, which have natural anti-bacterial and anti-fungal properties.
“Just as great are the nods to our bath product, Soak, toy cleaner, Shine, and our men’s masturbation lubricant, Ride Stroke Oil. This particular group of products is a great representation of the diversity of our product range,” said Elliott.
Sliquid launched their educational marketing campaign in September with an overwhelmingly positive response from their industry peers and customers. The Sliquid 101 campaign was born out of the various questions Sliquid’s customer service team receives on a daily basis. The Sliquid 101 campaign’s main component is an interactive quiz, available at Sliquid.com/sliquid-101/. The quiz consists of five questions that calculate a result based on the answers provided, which will land the customer on a page containing pertinent information about the recommended Sliquid product along with an original, Sliquid-produced video that explains the product in more depth.
Regarding the Outstanding Marketing Campaign nomination, Sliquid’s Marketing Director Erik Vasquez said, “We are extremely proud that our work has been recognized by the fabulous people at AVN. Everyone at Sliquid, from our marketing team to our sales, warehouse, and senior leadership members have contributed to forming and executing the Sliquid 101 campaign. It’s truly fulfilling to see our our customers and retailers utilize the different components of the project. We graciously thank AVN for the nomination.”
The 10th Annual “O” Awards are scheduled for Jan. 24 at the Hard Rock Hotel and Casino in Las Vegas and are open to all trade attendees of the Adult Novelty Expo. AVN selects individuals from various distribution and retail outlets to participate in the voting process. Voting on the “O” Awards is currently underway and will continue until Thursday, Jan. 3.
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