DALLAS — Lubricant and lotion developer Sliquid has released a new line called Ride Dude Lube created just for men and made with quality natural ingredients.

Ride Dude Lube is available in two varieties formulated to give the user a friction-free sensual experience with or without a partner, the company said.

Ride Silicone is slippery and long-lasting while Ride H2O is a thicker gel style.

“Our new Ride Dude Lube formulas are great, featuring the same reliable and body-safe details that make Sliquid one of the safest lubricants on the market,” Sliquid CEO Dean Elliott said.

“But it’s the packaging that truly makes this line and it’s already getting some serious attention.”

The new look features a western theme with cowboy imagery, targeting a specific demographic.

Soon to join the new Ride line is Ride Razor, a lanolin-free shave cream suitable for all types of body hair, the company said, adding that mango and shea butter combined with green tea extracts and aloe vera helps soften coarse body hair.

A silicone hybrid lubricant will round out the new releases later this year.

For product or ordering information, visit DudeLube.com.