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In The Media

Find Sliquid brands in the media – products featured in local and national newspapers, magazines, commercials and more.


GOOP LA Holiday Shop Features Sliquid Organics Natural Gel

Posted by on 6:43 pm in Sliquid Media, Sliquid News | 0 comments

GOOP LA Holiday Shop Features Sliquid Organics Natural Gel

If you want to gaze at the types of gifts tastemaker Gwyneth Paltrow gives to her nearest and dearest, then venture to Brentwood Country Mart, where the actress-entrepreneur’s favorite things (yes, this is Paltrow’s list of favorites, not Oprah’s) are available for sale.

The pop-up shop for Paltrow’s brand Goop takes up residence for the second time in Los Angeles. It will be open from Thursday through Dec. 24.


The venue is split into categories such as the Health Nut, the Traveller, the Cook and the Lover, and offers gift ideas for each segment.

Whether you’re finishing your holiday shopping or hoping for a Paltrow sighting, a team of white-clad staffers will be on hand at the pop-up shop to serve hot chocolate and pumpkin spice lattes, write gift recipients’ names in calligraphy, offer free gift wrapping and emboss, engrave and monogram items for a small fee.

Read the Article at LA

Gwyneth Paltrow Discusses Sliquid With Chelsea Handler

Posted by on 6:16 pm in Sliquid Media | 0 comments


Chatting about lube on the tube! Gwyneth Paltrow’s first-ever Goop sex issue recommends several products to avid readers, including a $15,000 dildo, but the actress is most excited about a nontoxic lube she found. She raved about the item during the second episode of Chelsea Handler’s new Netflix talk show, Chelsea.

Paltrow, 43, was inspired to search for the perfect lube after watching Netflix’s Grace and Frankie. Lily Tomlin’s Frankie has been making her own lubrication out of yams for years.

“We started thinking, Is lube toxic? Why is she making homemade lube? And then we started reading [the ingredients]. We’re very conscious about nontoxic products at Goop. And we learned that lube is actually really toxic,” Paltrow explained to Handler, 41. “It goes in very absorbent areas, as we know, so, yes, we found a nontoxic organic lube that we are now selling on!”

A bottle of the Sliquid lube costs $13. “We set out to find a lube that comes close and meets the standards of the Goop clean beauty shop,” Paltrow’s site reads. “And to the joy of parched vaginas everywhere, we did.”

Goop’s recent sex issue also features a Lelo Adore Me Pleasure Set ($189), a Jimmyjane Seduce Me Feather Tickler ($69), an Agent Provocateur Cat Whip ($535) and the aforementioned 14-karat-gold dildo ($15,000).

“Sex Toys have long since graduated from the floppy rubber things you hide in your bedside table to beautiful works of interactive art,” the Goop staff writes.

Paltrow became one of the first celebrities to start a lifestyle brand when she launched Goop in 2008. Along the way, she’s received some backlash for some of the site’s more expensive items.

“I think it is challenging for people to change careers. If you’re in the public eye and you make a shift, I think it’s confusing for a minute,” Paltrow said to Handler. “In a lot of ways I was the first, so I took a lot of s–t.”

Read the full article at

The FDA’s Crusade Against Lube

Posted by on 7:57 pm in Sliquid Media | 0 comments

Sliquid - The FDA's crusade against lube

According to Pahon, personal lubricants are classified as Class II medical devices, putting them in the same category as items like condoms, acupuncture needles, and powered wheelchairs. In order for their products to be sold on store shelves, lube companies must obtain what’s called premarket notification or 510(k) clearance, a process that requires a comprehensive round of safety testing.

John Goepfert, CEO of the lube maker Simply Slick, says the process to get 510(k) for his company took about two years and cost over $200,000. Simply Slick’s lube is based on a novel formula that includes glycerin and castor oil—which, Goepfert notes proudly, is also the stuff used to slicken NASCAR V8 engines. According to lab documents Goepfert showed me, tests included examinations for condom compatibility and an antimicrobial study. Lab workers also spent five days injecting the lube into the vaginas of New Zealand white rabbits in order to check for possible discharge, irritation, and infection.

That latter part is what concerns Dean Elliott. The founder and CEO of Sliquid, he’s long championed ethical, environmentally friendly business practices, and he considers himself a great animal lover too—indeed, the company regularly makes charitable donations to animal sanctuaries in Georgia, Utah, and Texas.

He’s currently in the process of obtaining 510(k) certification, and he’s gathering up data to present to the FDA to show that they won’t need animal testing for their products. (Pahon, the agency spokesperson, says animal testing isn’t required if a company can provide a suitable alternative.)

“For me, it’s led to hundreds of sleepless nights,” Elliott says, thoughts of defenseless bunnies being probed with Sliquid lube running through his head. “There’s a better way to do this than put us all through the animal testing.”

Read the entire article “The FDA’s Crusade Against Lube” on

Read the full article at Vice

The Best Natural Sex Lubricants –

Posted by on 4:39 pm in Industry Reviews, Sliquid Media | 0 comments

iphone-icon114If you eat organic food and use organic health and beauty products, why shouldn’t you continue to use organic and natural products in the bedroom?

Case in point, personal lubricants.

When you hear the term “personal lubricant,” your thoughts may immediately turn to K-Y Jelly, a charming combination of water, glycerin, hydroxyethylcellulose, chlorhexidine gluconate, gluconolactone, methylparaben, and sodium hydroxide used by many to “[prepare] you for intimacy and [ease] the discomfort of vaginal dryness during sex.”

If you’re not a chemist and you’re tripping up on that ingredient list, the best place to hone in might be “chlorhexidine gluconate,” an antibacterial. Ellen Barnard, co-founder and co-owner of A Woman’s Touch, a store providing products and information for sexual health and pleasure in Madison, WI, says, “No way, no way, because what it does is it kills all your healthy [vaginal] bacteria.”

Read about the Best Natural Sex Lubricants at

The 2013 Spring Naked Painting Party

Posted by on 1:32 pm in Sliquid Media, Sliquid News | 0 comments

Naked Painting Party SliquidThis Spring brings the 8th installment of the Naked Painting Party, and that alone should be enough to peak your interest. If you are in or around the NYC area on May 23rd, you should drop in and check out the festivities, and don’t forget to say Hi! to Michelle…

How Much Do You Love Sliquid?

Posted by on 6:09 pm in Sliquid Media, Sliquid News | 11 comments

Kate’s Sliquid Tattoo

Enough to get our logo tattooed proudly on your shoulder?

We barely believed it when Kate tweeted to us:

Kate confirmed via DM that the tattoo is very much real, and it’s her first! Here’s what she said about getting the tat and why she loves it:

@Sliquidllc: Hi Kate, We love your tattoo! Is it really real?! … Can you tell us a lil about what inspired you? -K

@ktuvwxyz: I’m glad you all love it! I have to get it touched up, but nevertheless I am very pleased with how it turned out! A couple years ago I got the organic lube from A Woman’s Touch in Madison, WI and LOVED it! I also loved the symbol and what it represents: Female passion, sexuality and love. I’ve been thinking about the tat for a couple years now and finally just went ahead and did it! The symbol also resonates with my passion for what I study: gender & women’s studies. I love that I can literally now take that to the grave with me.

We really love Kate’s tattoo, obviously! I think Dean Elliott, our founder and CEO, might have already made an appointment to get started on his.

How much do YOU love Sliquid’s body friendly products? You don’t have to get the tattoo to show your love, but if you tell us what you love about Sliquid in the comments below you’ll be entered to win a 4.2 oz bottle of our Sliquid Oceanics from the tattoo inspiring Organics lubricant line. Winner will be chosen on 2/15/13. We’ll ship the prize free within the US.

Thank you Kate, for sharing your story and this image of our new favorite tattoo ever, and inspiring us to share the love with all of our fans and friends too. Your love and appreciation are what makes us great!

We have a winner! picked number 11 and that’s siggi:

“I love that Sliquid products are all-natural and free of parabens (ICK!), sorbitol, glycerin, propylene glycol, sulphates, DEA, PEG, and that they are gluten-free and vegan. Even more than that, though, I LOVE how they smell. I have NEVER found lube that allows sex to smell so… well… naturally sexy! My old favorite lube had a plastic smell to it that made us smell like a factory in our cuddly afterglow. I will never go back to stinky, sticky, greasy, toxic lubes! I would be really excited to try Sliquid Oceanics – carrageenan, nori, and wakame, WOW!”

Congrats siggi and thank you all for your love and comments. Enjoy!

fuck yeah sex education: EdenFantasys review: Sliquid Organics Gel

Posted by on 6:30 pm in Sliquid Media | 1 comment

fuck yeah sex education: EdenFantasys review: Sliquid Organics Gel

Great New Sliquid Review from Hey Epiphora

Posted by on 4:13 pm in Sliquid Media, Sliquid News | 0 comments

Sliquid LubricantsHere is what I love about Sliquid: they have a robust product catalog, and everything in it is glycern- and paraben-free. You don’t have to even think with Sliquid. You don’t have to read labels and Google ingredients. Compare that to companies who produce specialized “female friendly” versions of their lubes (I’m lookin’ at you, Wet, ID, Astroglide, and System JO), since apparently preventing yeast infections is not a priority for them, and women are some sort of a niche market.

All the lube I use anymore is made by Sliquid, and I plan to keep it that way. There are a handful of other body-safe lube companies out there that I’m sure make great products (Hathor Aphrodisia, Blossom Organics, Yes, Good Clean Love), but Sliquid’s track record, seniority, and sheer selection put it easily at the front of the pack. My favorite Sliquid lubes are some of the classics — Sassy and H2O — but they have everything you could ever need. FOR EXAMPLE.

Read the entire review at

Review: Sliquid H2O Lubricant (excerpt)

Posted by on 6:31 pm in Sliquid Media, Sliquid News | 0 comments



Without a doubt, I love Sliquid H2O. It’s slippery and mixes perfectly with my natural lubrication, and it doesn’t leave me feeling sticky. Unlike many other lubricants, Sliquid’s short list of natural vegan ingredients (Purified Water, Plant Cellulose (from cotton), Cyamopsis (Guar conditioners), Potassium sorbate, Citric Acid) doesn’t make me cringe with worry. 

Read the rest of my review!

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