FOR IMMEDIATE RELEASE – Dallas, TX — November 5, 2024 — Sliquid, the leading manufacturer of natural, body-safe intimate products, is thrilled to announce its four prestigious nominations for the 2025 XBIZ Exec Awards. This year, Sliquid’s Dean Elliott, Colin Roy, Michelle Marcus, and Erik Vasquez have each been recognized for their outstanding contributions to the pleasure products industry in various categories, underscoring Sliquid’s ongoing commitment to excellence in product quality, client service, and marketing.
Nominated for Businessperson of the Year, Sliquid’s founder and CEO, Dean Elliott, has been at the forefront of the brand’s mission since its inception. Dean’s vision for Sliquid has always been rooted in building a strong brand name synonymous with natural, body-safe products that appeal to every type of consumer. Reflecting on his nomination, Dean shared, “It’s an honor to be recognized alongside such inspiring industry leaders. My goal has always been to make Sliquid a brand that people can trust implicitly, and this nomination is a testament to the hard work of our entire team who bring that mission to life every day.”
Sliquid’s Senior Vice President, Colin Roy, is nominated for the Executive Leadership Award – Pleasure Products. Colin has been instrumental in streamlining Sliquid’s operations, scaling production, and fostering a culture of innovation that has driven the brand’s growth. Commenting on his nomination, Colin said, “This recognition is a true honor, and I am incredibly proud to be a part of the Sliquid team. My focus has been on expanding our capabilities to meet rising demand while staying true to our commitment to quality and integrity, and I’m excited to continue driving that mission forward.”
In the category of Pleasure Product Account Executive of the Year, Michelle Marcus has been nominated for her outstanding dedication to client relationships and customer satisfaction. As a key member of Sliquid’s leadership team overseeing the global sales channel with an added expertise in merchandising, Michelle has consistently gone above and beyond to ensure that Sliquid’s partners receive top-tier support and attention. Michelle expressed her gratitude for the nomination, saying, “Building and maintaining strong partnerships with our retailers is at the heart of what I do. It’s incredibly rewarding to see our retailers succeed, and I’m honored to be recognized by XBIZ for my work with our amazing clients.”
Finally, VP of Marketing Erik Vasquez has earned a nomination for Marketing Executive of the Year. Erik has been a driving force behind the brand’s innovative marketing strategies, including the recent launch of the Sliquid Insider Portal, a B2B platform designed to provide retail partners with tailored resources. Reflecting on his nomination, Erik stated, “I’m deeply grateful to be recognized by XBIZ. At Sliquid, we strive to create meaningful, authentic connections with our audience, and I’m incredibly proud of the creative and impactful work our team consistently delivers.”
Each nomination reflects the passion, innovation, and commitment of the Sliquid team to creating quality products that prioritize the health and well-being of their customers. These accolades recognize the hard work and dedication that has made Sliquid a trusted and respected brand in the pleasure products space.
The 2025 XBIZ Retail Exec Awards are set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with the XBIZ 2025 conference.
Voting for the 2025 Retail Exec Awards is open and will continue until Nov. 13. For more event information, including a complete list of nominees, click here.
For more information about Sliquid and its award-winning range of products, please visit www.sliquid.com.