You may have seen lubes advertised as being “warming” before, but what exactly does that mean and why is it a selling point? Aside from the potential “no thanks” of ice-cold lube hitting your skin as you’re getting it in, the warming effect of lube can increase blood flow to the area, waking up nerve endings, and making the area more responsive to touch, as Dr. Brandye, MD, a board-certified OBGYN and women’s sex and pleasure coach at LifeLoveLibido explains.

But how do you choose a warming lube? What should you look for? We’ll get to the top picks in a minute, but first here are a few things to keep in mind:

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