Water-based lubes are perhaps the most popular sub-category in the burgeoning world of lubricants. If you’ve already begun your search for the best water-based lube, you clearly know just how important lube is – for both sex and masturbation. It banishes the friction you might feel when being penetrated by a penis, dildo or rabbit vibrator – which in turn mitigates the risk of injury, discomfort and tearing. And intensifies your orgasm.

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