Personal Lubricant Market to See Strong Growth Momentum | Sliquid

Personal Lubricant Market To Demonstrate Spectacular Growth By 2026

Latest research study from HTF MI on Global Personal Lubricant Market provides a comprehensive analysis of the Personal Lubricant. It includes the primary investigations to cover historical progress, ongoing market scenarios, and future prospects defined with an accurate data of the products, strategies and market shares of leading companies to help manufacturers locate market position. The report presents a 360-degree overview of the competitive scenario of the overall market to project the size and valuation of the Global Personal Lubricant Market during the forecast period (2021-2026).

Sliquid Naturals

Key Manufacturers in Global Personal Lubricant Market: Lovehoney Group Ltd, Trigg Laboratories, Inc., Sliquid, Church & Dwight Co., Inc., The Yes Yes Company Ltd., Reckitt Benckiser Group plc, Mayer laboratories Inc, LifeStyles Healthcare Pte Ltd & BioFilm, Inc.

With the help of this study a detailed outline of the Global Personal Lubricant Market is being covered considering all the important parameters. End user / application (E-Commerce, Drug Stores & Others), products (, Water-based, Silicone-based & Oil-based), regions (North America (Covered in Chapter 8), United States, Canada, Mexico, Europe (Covered in Chapter 9), Germany, UK, France, Italy, Spain, Others, Asia-Pacific (Covered in Chapter 10), China, Japan, India, South Korea, Southeast Asia, Others, Middle East and Africa (Covered in Chapter 11), Saudi Arabia, UAE, South Africa, Others, South America (Covered in Chapter 12), Brazil & Others), and many other segments are studied and explained along with further sub-segmentation where ever required. A brief idea about the driving forces which help make the market more flourishing is discussed in order to help the client understand the latest industry dynamics. Estimated YOY growth in terms of revenue & volume for historical & coming years is provided with detailed explanation.


Best lubes—great buys for sex toys, the menopause and sensitive skin

Choosing the best lube can be overwhelming. There are so many different types, ingredients, and flavors, the options are seemingly endless. While it may make us blush in the pharmacy, it can banish serious chafing and make sex fun again. 

Lubes are great to use with your partner or with sex toys (speaking of which, read our guide to the best vibrators) for a pleasurable experience. “Lube is a great bedroom addition for anyone sexually active—they increase pleasure and boost intimate sensation,” says Stephanie Taylor, managing director of Kegel8. “Introducing extra lubrication to your sex life can make the process far slicker and seamless and can actually make sex safer, too. Condom friction is minimized, meaning they’re less likely to split and result in unwanted STIs and pregnancies.”

Adding lube into the mix can not only make good sex even better but is also great for female masturbation and makes solo play even more pleasurable. It’s also helpful if you’re experiencing common vagina problems post-menopause.

Read more on Woman & Home.


15 Lesbian Sex Toys – Best Lesbian Vibrators

From vibrators to dildos, there are so many different sex toy options out there to fulfill your every whim and desire. And while there are plenty of goodies that can get you off, it’s especially nice to find a special toy that feels like it was specifically made for you.

So regardless of how you identify — whether lesbian, queer, non-binary, bisexual, bicurious, transgender, or anything else — I think we can all agree there’s nothing like that moment when you meet your new favorite vulva-specific toy. The birds sing, the clouds part, and your neighbors put in a noise complaint because you can’t. stop. moaning.



New Sensation: A Guide To Warming, Cooling & Tingling Lubes

While personal lubricants are great for reducing friction and making sex more comfortable, that’s not all they can do!

Warming, cooling, tingling, and icy hot lubes are the perfect way to experience exciting new sensations that can increase pleasure in unique ways.

Dr. Justin Lehmiller, who sits on our medical review board and is a social psychologist and the host of the Sex and Psychology Podcast, explained why people enjoy sensitizing lubes. He told me:

“Some people enjoy sensitizing lubricants because they add a novel element to sex. They can provide new and different sensations, or even heighten sexual pleasure.”

Fortunately, we’ve learned the ins-and-outs of sensitizing lubes so you’ll know what to look for when searching for a product that tickles — or tingles — your fancy.

Read more on Women’s Health Interactive.


Sliquid Debuts Soothe Hydrating Body Lotion

Top natural intimates manufacturer Sliquid ( is pleased to announce the addition of a new hydrating body lotion to their award-winning Balance Collection.

As summer approaches and outdoor temperatures rise, people begin exposing more skin in their coolest summer outfits.  Shorts, short-sleeve shirts, and tank tops will soon become the seasonal uniform of millions.  To keep their skin looking fresh and healthy, Sliquid is introducing Soothe, a line of ultra-hydrating body lotions that nourish, revitalize, and enrich skin from head to toe.

“We’ve had wild success and overwhelmingly positive feedback on our last addition to the Balance Collection,” says Dean Elliott, founder, and CEO of Sliquid.  Elliott is referencing Soak, Sliquid’s award-winning line of luxurious bubble baths, which debuted in 2018.  “Developing a creamy lotion that our customers can use to hydrate their skin once they’ve gotten out of the tub or shower was a natural next step in expanding our bath and body care offerings.”

Sliquid Soothe is a moisture-rich lotion that has been infused with natural butters, olive oil, and other essential oils that heal and support the body’s largest and most vulnerable organ, our skin. This luxurious, non-greasy body lotion absorbs quickly, without residue, resulting in hydration that leaves your skin supple and smelling delicious.  Soothe uses notes of mandarin, bergamot, and sweet coconut to envelop your senses while quenching your skin’s thirst for moisture.

Coconut is nearly sugar-free by nature but has a lovely natural sweetness. This refreshing aroma is perfectly captured in the new Soothe Sweet Coconut. With a milky, quintessentially tropical scent, the notes in Sweet Coconut transport your sense of smell right to a sunny beach.  This delicious scent is perfect for use year-round but is sure to become the ultimate self-care indulgence for summer.

Soothe Mandarin Bergamot combines two complementary citrus scents, offering the juicy aroma of mandarin, married with the spicy, floral notes of bergamot.  This bright, yet seductive, aroma is perfect for anyone who wants a little depth and intensity in the scent of their body lotion.  Sliquid Mandarin Bergamot will transport your sense of smell to a sultry summer night in the jungle, while also nourishing and protecting your skin.

Soothe Sweet Coconut and Soothe Mandarin Bergamot are available in beautiful, matte black 8.5 bottles equipped with a gold, easy pump top that is re-lockable, making it ideal for travel. The sleek aesthetics of Soothe are distinctly reminiscent of the spa-inspired packaging associated with the Sliquid Balance Collection. For wholesale information, please email, or contact your preferred distributor to check availability.


Journey into the green sex market among bio lubricants, vegan condoms and ecological sex toys

Yes, eco-friendly sex is finally a reality.

Vegan condoms, sex toys created with bio plastics, green lubricants: eco-friendly sex is finally a reality. Of course, maybe vegan condoms (currently) you won’t find them in the supermarket next to those of Durex (which in any case has made a line of lubricants with natural ingredients), but now online you can choose from many brands that use natural and sustainable materials, have a cruelty free and zero impact (or almost) production process and are dedicated to creating sexual culture and eco awareness.

Read more on Cosmopolitan Italia.


How to Have Super Intimate, Romantic Sex In The Bath

There are a lot of depictions of shower sex in movies and shows, but if you’ve ever given it a go, you know it’s not for the faint of heart. What I don’t understand is why we rarely ever see people having sex in the bath.

Don’t get me wrong; there’s a lot of sensual, romantic, pre-sex (I assume) soaking in the bathtub. Bathtubs equate to romance in our culture. They’re seen as part of the overall seduction, but not for actual sex.

Read more on SHAPE.


Our Favourite Lubricants on the Market

Using a personal lubricant during intercourse (vaginal or anal) or while using a sex toy is ideal for everyone. It’s known to enhance your sexual pleasure, relieve dryness and soreness that can occur from penetration (both the penetrated and penetrating partner), and reduces friction to lessen your chances of becoming injured during sexual play. For folks into anal sex, it’s quite necessary to use to prevent tearing, as the anus is not a self-lubricating orifice.

Nonetheless, there are so many different lubes on the market to choose from, each with their set of ingredients and promises of sexual enhancements. How does one pick the best option for them?

Read more on Between Our Thighs.


Your Ultimate Guide to Lubes – Personal Lubricants 101

What is lube?

Lube is short for lubricant – and that’s what it’s for! Lube is a tool that allows the user to create instant lubrication for sexual play. This can mimic the natural lubrication that some vagina-havers experience, and it can also facilitate pleasurable play in parts of the body that don’t naturally lubricate, such as the anus

Why use lube?

Read more on Rachel Wright NYC.


5 Vegan Non-Toxic Lubes Gwyneth Paltrow Would Approve Of

Not all personal care products are created equal – and the same goes for your lube.

In a perfect world, the products we buy from stores would be kind to animals, have as little negative impact on the environment as possible, and not contain potentially harmful ingredients. This is especially true when you’re looking for very personal products, like lube. It’s something that’s completely normal for anyone to buy, but some of the most well-known brands not only rely on animal testing but also contain ingredients you might not want near your nethers.

In an article on Goop, the wellness brand created by Oscar-winning actor Gwyneth Paltrow, Doctor Maggie Ney, co-director at the Women’s Clinic at the Akasha Center in Santa Monica, explains how toxic ingredients in common lubricants can have a negative effect on health.

Read more on LIVEKINDLY.


Sliquid Set For SPAM Takeover

Dallas, TX — Top, natural intimates manufacturer Sliquid ( is staging a takeover of the Sex Professionals and Manufacturers (SPAM) Facebook group from February 8th – 12th.

Just in time for Valentine’s Day, the crew at Sliquid is taking their turn at facilitating the content for the popular industry-led Facebook group called Sex Professionals and Manufacturers, or SPAM.  The group, created by Deja Vu Love Boutique’s Megan Swartz, was launched in April of 2020 as the world began to shut down due to the pandemic.  The group, as stated on their page, “is designed to help retail sales associates learn about new products to come and polish up on the old as well.”

“We are super-duper excited to be taking over the SPAM page next week, says Michelle Marcus, VP of Sales and Merchandising for Sliquid.  “The group is a very useful resource that has successfully kept retailers and manufacturers connected at a time when we are unable to see each other for in-person training.  Erik and I have a lot of fun things planned, including hilarious video content, fun contests, tons of fabulous prizes, and, most importantly, training on every item in our extensive product range.”

Facebook Live product training will take place Tuesday through Friday, starting with the Sliquid Naturals Collection on February 9th.  There are also several giveaways planned for every day of the week and members can expect a Facebook Live appearance by trans activist Buck Angel on Friday.  The full schedule of events for the week will be posted this coming Sunday afternoon. 

If you are not a member of the SPAM Facebook group, you can request to join here.


Sliquid Named “Sex Lubricant Company of the Year” at 2021 XBIZ Awards

Dallas, TX — Top, natural intimates manufacturer Sliquid ( is honored to announce their 2021 XBIZ Awards win for Sex Lubricant Company of the Year.

Sliquid Natural Intimate Products is sliding into 2021 with a highly coveted title under their belt:  Sex Lubricant Company of the Year.  The company’s win was announced during the virtual broadcast of the annual XBIZ Awards show, presented this year by MyFreeCams, which was streamed live from Los Angeles on

Sliquid’s Founder and CEO, Dean Elliott, praised his team for the win.  “I can’t think of a more gratifying honor to kick off this year!  The past 10 months have been a rollercoaster ride for our team, but with a little luck and a lot of hard work we were able to pivot and adapt.”

Elliott adds, “We are thankful for our amazing industry partners that have worked through this past year with us.  You are the reason we are the top lubricant manufacturer in the industry, and we look forward to reaching new heights with you in 2021.  And many thanks to our fabulous friends at XBIZ for this great honor.”

Founded in 2002, a time when lubricants contained questionable and undesirable ingredients, Sliquid came onto the scene with a mission to produce higher-quality lubricants using fewer, more natural ingredients that are body-safe for everyone.

“One reason that Sliquid continues to be a favorite of our retail and distribution partners, as well as our end-users, is because we offer an option for every type of lube lover out there,” notes Michelle Marcus, Sliquid VP of Sales & Merchandising.  “This gives our retailers ample opportunity to connect their customer with at least one, if not multiple, Sliquid lubricants.”

Click here for a complete list of 2021 XBIZ Awards winners.


Sliquid Nabs Win At The 2021 AVN “O” Awards

Dallas, TX — Top, natural intimates manufacturer Sliquid ( is pleased to announce that their luxurious bubble bath collection, Sliquid Soak, has won Outstanding Body or Skin Care Line at the 2021 AVN “O” Awards.

Soak is a luxurious foaming bubble bath that comes in four distinct scents, including Cherry Blossom, Limoncello, Coconut Papaya, and Green Tea.  Formulated without any of the harsh chemicals usually associated with bath products, the ingredients in Soak combine to offer a moisturizing soak experience. Glycerin and paraben-free, Sliquid Soak is infused with aromatic essentials oils, natural sea salt, and mango and shea butter to create a luxuriant, in-home spa experience.

“This is an unbelievable honor,” says Dean Elliott, Founder and CEO of Sliquid.  “Thank you for this “O” Award!  It truly means the world to us.  I want to send out a huge thanks to our fabulous distribution partners and amazing retailers, friends, and family in the industry.  And, of course, a special thank you to everyone at AVN.”

Sliquid’s win was announced during the January 20th live-stream of the 12th annual AVN “O” Awards ceremony.  Click here for a complete list of 2021 AVN “O” Award Winners.

To place an order for the award-winning Sliquid Soak collection, email , or contact your preferred distributor.

Follow Sliquid through social media on Twitter @Sliquid, on Facebook, and on Instagram @Sliquid.


Sliquid Receives 4 AVN “O” Award Nominations

Dallas, TX — Top, natural intimates manufacturer Sliquid ( is pleased to announce four nominations, across 3 categories, for the 12th Annual AVN “O” Awards.

Sliquid Soak, the luxurious bubble bath that comes in four distinct scents to enthrall the senses, is nominated for ‘Outstanding Body or Skin Care Line.’  Also nominated in this category is Buck Angel’s T-Wash, part of the ground-breaking T-Collection collaboration between Sliquid and trans activist and media personality Buck Angel.  Perfect for the trans man who is looking for a more effective alternative to traditional harsh soaps, Buck Angel’s T-Wash leaves skin feeling clean and moisturized while not disrupting the body’s pH.

“I am ecstatic that my T-Wash is garnering the recognition it deserves in the industry!  I work hard to produce products that I know are going to be useful to the trans community, to address needs that are specific to our personal experience and journey through transition.  There has been such a positive reaction to the launch of the T-Collection, and especially to my T-Wash,” says Buck Angel, Sliquid partner and namesake of T-Wash.  “I have to shout out everyone at Sliquid for helping me bring this, and all my other, products to market.  And thank you to my friends at AVN for the nomination.”

Also nominated this year are RIDE ROCCO Water Based lubricant for ‘Outstanding Lubricant Product or Line’ and Sliquid Spark stimulating silicone lubricant for ‘Outstanding Supplement or Enhancement’.  RIDE ROCCO Water Based is a water-based lubricant that has been infused with seaweed extract to offer a slicker, longer-lasting experience.  Spark is Sliquid’s premium, pharmaceutical-grade silicone blend that has been infused with menthol to offer a stimulating effect for increased pleasure.

Speaking on his product’s nomination, Rocco Steele said, “I am thrilled that our water-based lubricant has received a coveted “O” Award nomination!  I would say I am completely shocked that we did it within the first year of launching the RIDE ROCCO Collection, but I am more proud than surprised.  This lube is the best lube literally the best water-based lube on the market so I knew my fans and the industry would love it.  Thanks for the nomination, AVN.”

“We are honored to be nominated among many outstanding companies and products,” says Dean Elliott, Founder and CEO of Sliquid.  Our team is dedicated to creating products that speak to a wide variety of customers, so it is wonderful to see that our LGBTQ-focused collaboration choices are succeeding and that our mainline Sliquid products are continuing to please our long-time Sliquid partners.  Best of luck to all who are nominated, and Team Sliquid wishes everyone a healthy and happy New Year.”

The AVN “O” Awards recognizes outstanding achievements in pleasure products during the past year.  The 12th annual ceremony is scheduled to live-stream at 8 p.m. Wednesday, Jan. 20 on the AVN Novelty Expo (ANE) digital platform.