January 2012 saw a few changes in the world of adult novelty products, and one the the big moves was adult biz magazine XBIZ taking a huge step forward in the adult convention and awards arena. Though they have been presenting their awards for a decade now, 2012 was a giant leap in terms of the size and industry awareness.

And to make things even better, Sliquid took home the top prize for lubricants! The Sliquid brand was nominated and won “Best Lube of the Year” at XBIZ 2012. Thanks everyone!